
These Baked Cinnamon Cream Cheese Roll-Ups transform ordinary sandwich bread into an extraordinary treat that tastes remarkably like churros, but with a creamy surprise inside. Golden, crispy, and rolled in cinnamon sugar, these delightful bundles make breakfast feel like dessert yet are simple enough for even busy mornings.
The first time I made these for my family, I witnessed the same skepticism the recipe writer mentioned, followed by that magical moment when everyone took their first bite and eyes widened with delight. Now they're requested regularly for weekend breakfasts.
Essential Ingredients and Selection Tips
- Bread: Any sandwich bread works, but slightly sturdier varieties hold their shape better
- Cream Cheese: Full-fat, well-softened for the smoothest filling
- Powdered Sugar: Blends perfectly with cream cheese without graininess
- Cinnamon: Fresh, fragrant cinnamon makes all the difference
- Butter: Real butter creates that irresistible golden exterior

Detailed Cooking Instructions
- Bread Preparation:
- Remove crusts and flatten each slice to create a uniform thickness
- Filling Consistency:
- Beat cream cheese and powdered sugar until completely smooth
- Rolling Technique:
- Spread filling evenly and roll tightly from one end to create a secure cylinder
- Coating Process:
- Completely submerge in butter first, then roll thoroughly in cinnamon sugar
- Arrangement Strategy:
- Place seam-side down on baking sheet with space between each roll
- Baking Watch:
- Look for golden brown color and slightly crisp exterior
- Cooling Period:
- Let rest for 2-3 minutes before serving for best texture
My family's favorite variation is adding a thin slice of apple before rolling - the fruit becomes tender during baking and adds wonderful flavor contrast.
Temperature Mastery
The 350°F sweet spot gives these rolls enough time to crisp up on the outside while allowing the cream cheese to become perfectly warm and melty inside.
After making countless batches of these roll-ups, I've learned they're more than just breakfast - they're little bundles of joy that bring everyone to the table with smiles. Whether served on lazy weekend mornings or as a special after-school snack, these cinnamon cream cheese roll-ups never fail to make an ordinary day feel just a little more special.
Creative Variations
While the classic cinnamon-sugar version is irresistible, I love experimenting with seasonal twists. In summer, I add a thin layer of strawberry jam before the cream cheese for a strawberry cheesecake flavor. Fall calls for a sprinkle of finely diced apples tossed with a bit of nutmeg. Around the holidays, a touch of orange zest in the cream cheese filling adds festive flair.
Make-Ahead Tips
For busy mornings, prepare everything the night before. I roll them up with filling, place them on the baking sheet, cover with plastic wrap, and refrigerate. In the morning, I just dip in butter and cinnamon sugar, then bake. The chilled rolls actually hold their shape even better!
Serving Suggestions
Create a beautiful breakfast board by arranging these roll-ups alongside fresh berries, small dishes of maple syrup for dipping, and a bowl of yogurt. For brunch gatherings, I place them on a tiered stand with other breakfast treats - they're always the first to disappear!
Special Occasion Upgrade
For birthdays or holidays, I make a simple glaze with powdered sugar, vanilla, and a splash of milk to drizzle over the warm rolls. Sometimes I'll add rainbow sprinkles on top for a festive touch that children especially love.

Troubleshooting Tips
If your roll-ups unravel during baking, try securing them with toothpicks before dipping in butter. Remove the toothpicks after baking. If the sugar coating isn't sticking well, make sure the butter coating is generous - it's what helps the cinnamon-sugar adhere.
After making these countless times, I've found they're perfect for teaching children basic cooking skills. My niece loves helping flatten the bread with a rolling pin and rolling up the filling - it's a wonderful way to spend quality time together while creating something delicious.
What I love most about these cinnamon roll-ups is how they transform something as humble as sandwich bread into a treat that feels special. They're a reminder that cooking doesn't have to be complicated to be memorable. Sometimes the simplest recipes become the ones that create the most cherished family traditions.
Recipe Tips & Questions
- → Can I use different types of bread?
- Yes, any sandwich bread works fine. White bread is softest, but wheat or grain breads add nice texture and flavor.
- → How do I store leftovers?
- Store in an airtight container. They can be reheated in the oven for about 5 minutes to restore crispness.
- → Can I make these without cream cheese?
- Yes, try mascarpone cheese or ricotta as alternatives. For dairy-free options, try nut-based cream cheese substitutes.
- → What fillings can I add besides cream cheese?
- Try adding small diced cooked apples, berries, Nutella, or peach slices to the cream cheese mixture.
- → Can I prep these the night before?
- You can prepare them up to the baking stage and refrigerate overnight. Let them come to room temperature before baking.